The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.

We use cookies to improve your experience and serve personalized ads.

By clicking Accept, you consent to our use of advertising cookies. See our Privacy Policy for details.

StocksMedium•11 February 2026•

1 min read

Harley-Davidson Reports Q4 Net Loss Amid Revenue Decline, Meets Full-Year Earnings

3D metallic 'PVH' text with 'CALVIN KLEIN' and 'TOMMY HILFIGER' names. Upward trend line, 'EARNINGS BEAT', 'REVENUE: +14%', and '2026 GUIDANCE' on an orange background.

Harley-Davidson (NYSE: HOG) reported a net loss for the fourth quarter of 2025, with its consolidated revenue falling 28% year-over-year. This loss was primarily attributed to lower global shipments and significant tariff costs impacting performance. Despite the revenue challenges, the iconic motorcycle manufacturer successfully met its full-year earnings expectations. This achievement was supported by a strategic shift within its financial services segment and a narrowed operating loss for its electric motorcycle brand, LiveWire. Looking ahead, the company anticipates continued tariff costs and maintains a conservative outlook for 2026 global motorcycle retail sales. Harley-Davidson plans to unveil a new strategic plan in May 2026 to address future challenges and opportunities.