The Redbook Index, specifically the Month-over-Month (MoM) change, measures the growth in same-store sales at large US general merchandise retailers. It provides a timely, weekly snapshot of consumer spending trends, which accounts for a significant portion of US economic activity. Because it is released frequently, it is often used by analysts to predict official monthly retail sales data. Positive growth in the index indicates robust consumer demand and economic health.
The index is a sales-weighted average of year-over-year same-store sales growth, which is then compared on a month-over-month basis. It aggregates data from a sample of approximately 9,000 large general merchandise stores across the US.
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