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Retail Sales measures the monthly change in the total value of sales at the retail level, serving as the primary gauge of consumer spending. Since consumer spending accounts for nearly two-thirds of the U.S. GDP, this report is a vital indicator of economic momentum. It covers a wide range of sectors, from department stores to gasoline stations and restaurants.
The U.S. Census Bureau conducts a survey of approximately 5,000 retail firms. The data is seasonally adjusted to account for holiday shopping patterns but is not adjusted for inflation.
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