US EV Subsidies Falter as Rivian Delays Georgia Plant Amid Slumping Sales

The massive U.S. government push for electric vehicles is facing a significant reality check as heavy subsidies fail to translate into sustained market success. Rivian has officially delayed the opening of its Georgia manufacturing plant to 2028, despite being earmarked for $8 billion in pledged government support. This development comes as total federal and state subsidies for the EV sector are estimated to have exceeded the $100 billion mark. Rivian’s performance in 2025 further highlighted the industry's struggles, with sales of only 25,000 units falling significantly short of the projected 40,000 to 51,000 range. Stagnant consumer demand is creating a challenging environment for major players including Ford and Tesla, who remain heavily invested in the electric transition. Ultimately, the disconnect between policy-driven supply and actual market appetite continues to weigh on the valuations of manufacturers across the automotive landscape.